FoodEurope magazine explains how specific ingredients, backed up by health claims, can differentiate your product offering to fulfil consumer demands and enhance your bottom line. Regular contributors include Barry Callebaut, DSM, Symrise and many more.

Ingredients have come a long way since Mrs Beeton published her iconic Book of Household Management in Victorian Britain. Nowadays, consumers want much more than just nourishment. They want products that can boost their energy, benefit all aspects of their overall health, and, not least, their beauty. In addition, the focus is on giving your baby the best start in life, or, for the growing global population of elderly people, protecting your heart, mobility or eyesight. And, with obesity at an all time and ever-increasing high, weight management is top of mind. Related to that, the alarming and exponential rise of diabetes type 2 in the global population means that specific focus is being placed on glycaemic response. And all of this has to fit in the today’s ‘on-the-go’ lifestyle. Last but not least, food has to taste and smell good! It also has to have the right texture, colour and mouthfeel, and be natural. These latter points can make it difficult to incorporate some better-for-you ingredients into the mix.

FoodEurope provides in-depth articles on all of these topics and much more.